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The Bag & Kettle is a hot spot for lunch and apres ski on the mountain at Sugarloaf. Established in the 60s, this tried and true, heritage restaurant has a deep and loyal following. The owner wanted to breathe some new life into the establishment without changing it from its historic roots. We took cues from around the restaurant, their old signs, and worked closely with the staff to come up with new designs for their menu, t-shirts, beer labels, anniversary logo, and posters. We are genuinely honored to work with these awesome people on this mountain favorite!