Design for southport general store
The Southport General Store has been a staple for over a century on the small island of Southport. The new owners came to us to design a new brand that paid careful consideration to the heritage of the store, while appealing to both the year-round and seasonal community, and new visitors.
We designed the logo using inspiration from historic store photos and Southport cartography. We created a whole asset library that we applied to menus, club cards, postcards, apparel, print ads and more. The signs themselves were built and hand-painted by the talented Pat Corrigan using traditional sign-making methods.
We created a whole new website for the store and also did all the copywriting ourselves.
