Petite Jacqueline is a husband and wife-owned, highly regarded bistro that when moving to a new location wanted to give themselves a distinguished new look. After speaking with the owners at length about their business, family, and history, the direction for the rebrand became crystal clear.
It turns out that Jacqueline is a real person, is quite petite, and is the inspiration for which the restaurant exists. The logo wordmark is styled after Jacqueline's handwriting.
The owners also own Portland Patisserie and it was important to them that the brands matched in style. We designed their logos, menus, websites, and business collateral.
