Design for pats peak ski team

We had the joy of working closely with the family of the founder of the Pats Peak Ski Team on this new logo. Established in the mid-1960s, Pats Peak is a family mountain with a sneakily challenging race course. Once you race it, you know.

Our goal with this rebrand was to create a friendly and confident symbol with a nod to the past for the team to be proud to sport—on and off the slopes. This was super fun project to work on—from hand-cutting snowflake shapes and exploring the mountain’s history, to reminiscing about growing up skiing and how winters spent outdoors in the mountains had a part of shaping who we are today.