The founder of Fishbone Metal Works came to us with a problem to solve. He explained the predicament he was in—that he had been making cuffs out of lobster gauges since 2008 and now there are competitors. He asked us to design a logo that included a mark he could stamp inside his cuffs to set them apart and mark them as the original. From there we sourced options and provided designs for hangtags, boxes, package inserts, as well as concepts for tradeshow presence. We designed an ecommerce website, ad campaign, and planned and art directed a full day photo shoot.
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